With the "Green Road Project", which started in 2004 with the motto of "To lose green is to lose life" and which still continues, the aim is not only carrying out a environmentalist activity by OPET but also an awareness of environment that spreads over the society with the awareness and collaboration work on the matter. Within the "Green Road Project", 590.252 plants have been planted so far at 680 stations and treeless areas determined by the municipalities. Stations and their vicinity, parks and boulevards at the city centers were made green areas and OPET forests were established around the provinces. Green work still continue within the scope of the project.
OPET aims to turn the "Green Road Project", which it started to emphasize the desertification of the earth and dangers of living in arid environments in the possible future, into a collective movement that embraces the entire country. For this purpose, it was suggested with the involvement of other companies on land routes that the roads would be transformed into a "Green Chain". It was aimed for the project, which was actualized by participation of all settled units such as fueling stations on the highways, hotels, shops, to grow even bigger.
OPET started first with children to raise awareness in society with training courses and sapling planting events in the project, which it carries out by aiming to protect the flora through long termed afforestation initiatives. In the events, where we explained the importance of the green due to June 5 World Environment Day, elementary students were given story books that tell the importance of protecting nature and OPET customers and student received hundreds of houseplants. Other educational activities were also held on the importance of the trees and green fabric in living life and various brochures were prepared and distributed to different channels.
Carried out by targeting the protection of flora by long termed afforestation initiatives, the project aims a greener Turkey.
Actualized by OPET in collaboration with TEMA and the General Directorate of Highways, the "Green Road Project" was granted an award in the subject of Environment in the category of Institutional Social Responsibility in the 5th Altın Pusula Awards by the Turkish Public Relations Association. The project received the 3rd place prize in the Corporate Social Responsibility (csr) branch at the ISO 2011 Sustainable Environment Friendly Product and Application Awards.