Having the become the first preference of the consumer by increasing its quality of products and service with every passing day, OPET has completed the first two months of 2016 in line with its targets. OPET preserved its market share of 17.7 in January-February. “We continue to progress in our business with speed thanks to our robust and reliable structure" said Cüneyt Ağca, General Manager, OPET Petrolcülük A.Ş., who also emphasized that the first quarter was important for the year 2016 targets. Opening 13 new stations in the first month of the year, OPET’s number of stations reached 1021 as of the end of February.
Stating that the turbulence experienced in the sector last year did not affect their growth targets, Cüneyt Ağca said they would continue organic growth in 2016. "Extensive vendor network providing services everywhere in Turkey, high storage capacity in five different locations, aviation fuel company established in partnership with THY for jet fuels, our partnership with Fuchs, one of the biggest companies in the mineral oil sector, and our robust and reliable structure enable us to progress further with every passing day" said Ağca. “The increased value of our Brand in the sector and in the eyes of our customers and our business partnership with vendors which is based on mutual trust enabled us to close the year successfully. Throughout the five-year contact renewal process during which the sector was turbulent, we increased not only the number of vendors but also our sales volume. As we aim to exceed our 18% market share in 2016, we plan to add 55 new stations to our current network” Ağca added.
Cüneyt Ağca, General Manager, OPET, proudly pointed out that OPET had been the leader in customer satisfaction according to KalDer's Turkey Customer Satisfaction Index for nine years in succession and managed to raise this success to 10 years by taking the leading place in the “Voice of the Customer in Turkey Research” organized by KalDer and Ipsos. In the scope of the research which is based on customer loyalty, OPET has been elected the brand with the highest customer loyalty in the fuel station sector.
In the research which draws attention to the fact that the fuel sector had a hard time due to the contract renewal process and sectoral dynamics in 2015, it is emphasized that the developments in the sector had great impact on the customers. Ağca said: “Being the Brand with the Highest Customer Satisfaction for nine years, OPET is also the holder of titles such as “Lovemark" and Supermark”… Now we are the brand with the highest customer loyalty according to the “Voice of the Customer in Turkey” research. It is because we are a company that lends ear to and understands the expectations of its customer. Under any circumstances we do the unimaginable and assume the leading role, and are being followed. While we increased the number of our vendors and our sales volume in the five-year contract renewal process during which the sector was turbulent, we did not ignore giving weight to efforts that focused on the customer. We have two brands: OPET and Sunpet. We are offering services to our customers with a total number of 1451 vendors, including 1021 OPET stations and 430 Sunpet stations. We host approximately 500 thousand vehicles and 1 million people a day at our stations. We are happy to fulfill our responsibility as the only local company among the giants of our sector. With the Clean Toilet Campaign, we brought standards to our stations most of which were applied for the first time in the sector, and contributed to raising awareness about cleaning and hygiene in our country. We made a difference in the sector with our “Green Road Project” which involved forestation of our stations as well as several parks and boulevards at various places, our “Exemplary Village Project” which supports economic development of villages that bear such a potential, and “Tribute for History", a project implemented in Gallipoli, a place which has a very important place in the history of our country. The 'Traffic Detectives Project’, which aims to raise awareness in children aged between 3 and 17 for the resolution of the traffic problem, is our youngest project that aims to solve a major problem. We will continue to improve customer satisfaction and loyalty by continuing our efforts with our result-oriented social responsibility projects that are followed up closely by the public, our ever-smiling and hard-working service team, and our high-quality products.”
Voice of the Customer in Turkey Index is based on a model which has been measured and validated in more than 26 sectors in 30 different countries as a result of Ipsos Global’s R&D efforts. The results are calculated by Ipsos Global. A “Social Listening Analysis” is also carried out in the scope of TMS - Voice of the Customer in Turkey Research that includes behavioral and attitudinal elements like brands preferred by the customer, continuity of preference, attraction of the brand compared with rivals and willingness to repurchase. Therefore, the social media data of the brands are analyzed by both quantitative and qualitative specialists and are reported in the scope of TMS. At the end of the analysis, what customers speak about the sector and in which tone they speak are examined.
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