The first advertising film featuring Arda Turan, player of National Team A and the pride of Turkish football in Barcelona, is soon coming out for OPET’s 2016 corporate image advertising campaign. The commercial will be displayed for a month and will convey OPET’s energy to the spectators with Arda Turan’s sympathetic behaviors.
In the first commercial, part of which was shot in Barcelona, the star player’s longing for his country and OPET’s smiling and high-quality service is narrated in an emotional manner. In the commercial entitled ‘A Day in Barcelona’, the star player travels in his car and sees an “OPET” station in Barcelona. Entering the station, Arda Turan becomes both surprised and happy with OPET’s smiling staff, sincere atmosphere, quality of services and products and the ‘Turkish Hospitality” brought to the station. The next day, the star player goes to OPET and encounters a surprise which he does not expect. The commercial film also emphasizes the "Clean Toilet Campaign”, the longest social responsibility of Turkey carried out by OPET for 16 years.
The film directed by Bahadır Karataş was shot in 3 days and its montage was completed in about a month. After a preparation process of 1.5 month, the scenes in Barcelona were shot with a team of 60 people at Plaza de Palau, Plaza Espanya and Plaza Colon, the most beautiful streets and squares of the city. Although the abandoned fuel station was outside the city, the star player’s fans did not leave him alone at the shooting area. While Arda Turan attracted sympathy with his acting skills and friendly attitudes, the 90-year-old Mequiades Iniesta playing “Grandfather” character, who was selected after a long actor search, attended the shooting from Madrid.
The second commercial featuring Arda Turan, entitled “The Missed Bus” which will be displayed in May, will contain supporting messages of OPET, the Official Fuel Supplier of the National Teams of the Turkish Football Federation, for the National Team in its path to the European Cup.
Pointing out that it has always been their principle to work with the best in any kind of cooperation, Cüneyt Ağca, General Manager, OPET, said: “As a brand that has realized ground-breaking projects with figures like Tarkan, Cem Yılmaz, Ajda Pekkan, we are now cooperating with Arda Turan, player of National Team A, and the pride of Turkey in Barcelona. We are very happy to work with a person like Arda Turan who has been so closely identified with OPET brand. I say so because OPET brand and Arda Turan have many characteristics in common. Both OPET and Arda Turan are young, successful, hard-working, innovative, dynamic, energetic, sincere, smiling, and sensitive and respectful to the society…”
Arda Turan said OPET had a special place in him. Turan said, “I think OPET, one of the most valuable brands of Turkey, is a world brand with its international standards. It is being followed like a star player with its stance that brings new rules to the game and raises the standards. In my opinion, OPET is the “powerhouse” of the sector. It is not easy to be a star. OPET is always on the training field to achieve the better in the same way as we are before matches…. I am always trying to improve myself and make a difference in the field with new techniques… OPET assumes the role of the “team captain” with its innovative service and products. I like to be sincere and candid in my communication with fans… This is my philosophy of life… OPET's sincere stance enables them to gain new and loyal fans with every passing day. OPET impresses people with its friendly performance in every match it takes the field. Success is increased when it is shared, and my heart beats for my country in every goal I score. OPET is just like me. It shares its gains to protect our country's cultural values, to raise awareness on hygiene and cleaning for health, and to educate people on traffic. Running on the field for years, the experienced OPET multiplies its energy every year and plays like a champion. If the fuel sector had a champions league, OPET would certainly be the winner of the cup.”
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