Online Services
Search on Opet
English

Crystal Apple Award

"Sevince" commercial film of OPET is at the 27th Kristal Elma Advertisement Awards...

OPET, as being the holder of the title 'The Most Appreciated Fuel Oil Brand of Turkey', was awarded with the great prize of 'Crystal Apple' in the category of 'Automotive Products' from the 27th Crystal Apple Advertisement Awards with its “Sevince” themed advertorial film. OPET was further awarded with the Silver Prize in the category of 'Corporate Image'.

 

OPET's “Sevince” themed advertorial film, having been aired in February, and emphasizing its abiding leadership in customer satisfaction, was awarded with two prizes at once within the scope of the 27th Crystal Apple Advertisement Awards, in which the most creative advertorial projects of Turkey compete. While awarded with Crystal Apple in the category of 'Automotive Products', OPET was also awarded with 'Silver Prize' in the category of 'Corporate Image'. In the ceremony, organized at Uniq İstanbul Maslak Volkswagen Arena, Rafineri Advertisement Agency, having produced the advertorial film in question, and OPET received the prize from the Chairman of the Advertisers' Association, Ahmet Pura. Ayşenur Aydın, OPET Director of Corporate Communication, said that, “For being one of the most prestigious platforms of the advertisement and communication world, it is a great honor for us to be awarded with Crystal Apple. As we have mentioned in our advertorial film, which was fictionalized as the exact reflection of the opinions of our customers, we hereby thank Turkey 'knowing to love deep from its heart'”.

 

OPET, having been elected as the 'Company with the Highest Customer Satisfaction' for the 9th time in a row by Turkish Quality Association (KalDer), and as the "Most Appreciated Fuel Oil Company" in the 'Lovemark-the Brand Cordially Loved' survey made by Mediacat Magazine in collaboration with İpsos, OPET has attracted the appreciation of the audiences with its ‘Sevince’ themed advertorial film aired this year. Having been fictionalized with Erkin Koray’s song, named “Sevince” in the background, the film depicts OPET's customers preferring OPET for its quality fuel, cheerful services, and clean toilets.

 

OPET has been sustaining its leadership in KalDer Turkish Customer Satisfaction Index since 2006, as of which it has commenced its assessments on the basis of customer satisfaction-oriented works and sense of social responsibility. Last year, OPET was awarded with "Ongoing Success” and “Overachievement for staying at the top spot for years in a row, alongside its leadership in customer satisfaction. On the other hand, having been elected as the leader of its sector within the scope of the survey of the 'Lovemarks of Turkey 2014', OPET retains its place in the hearts of its consumers. Having still been carrying on the "Clean Toilet Campaign" it has commenced 15 years ago, OPET, alongside its gas-stations, has provided hygiene training to more than 8 million students at the schools Turkey-wide in collaboration with the Ministries of National Education and Culture. TSE (Turkish Standards Institute) standards for the public toilets Turkey-wide has been renewed by OPET's infrastructure. Having won the hearts of its customers thanks to the campaigns, and result-oriented social responsibility projects it has launched, OPET carries on its activities with its sense of unconditional customers satisfaction under the title of ‘Journey to the Perfection’.

 

The advertorial film, as being the exact reflection of the opinions of its customers, has been produced by Rafineri Advertisement Agency, and directed by Walky Talky.

 

CREDITS OF THE ADVERTORIAL FILM:

Customer: Opet

Advertisement Agency: Rafineri

Creative Director: Emre Kaplan

Scriptwriter: Can Erdoğan

Art Director: Emrah Güzel, Yiğit Gümüş

Brand Team: Dilek Uçarlı, Erbek Onur, Aslı Aksu, Gizem Gürzoğlu

Strategic Planning: Canan Pehlivanoğlu

Agency Producer: Kerem İlbeyli, Levent Köstepen

Production Company: Anima İstanbul

Directed by: Walky Talky

Music: Erkin Koray

OTHER CAMPAIGNS

  • WCGC 2017 champion Form Laser will represent Turkey in Portugal

    Turkey Final of World Corporate Golf Challenge - WCGC Turkey 2017, Sponsored by OPET, Held at Regnum Carya

    DETAILED INFORMATION
  • Satisfaction Of The Opet Customer Is Registered Once More

    Once more, the brand with the highest customer loyalty level in the fuel sector did not change in the Turkey Customers' Voice Research.

    DETAILED INFORMATION
  • “Lifetime Achievement Award” for Corporate Social Responsibility Leader Nurten Öztürk

    “Lifetime Achievement Award” for Corporate Social Responsibility Leader Nurten Öztürk

    DETAILED INFORMATION
  • Hire from Avis and Budget Win at Opet!

    Those who get the free “OPET Fuel Card” while hiring vehicles from Avis or Budget will win a 3 percent discount in OPET stations for the vehicles they hire, and will win 5 times more fuel points for their personal vehicles in their purchases up to 300 TRY.

    DETAILED INFORMATION
  • OPET is the Most Reputable Fuel Brand In Turkey

    According to the 5th research carried out by Turkish Reputation Academy (Türkiye İtibar Akademisi), OPET is the most reputable fuel brand in Turkey.

    DETAILED INFORMATION
  • OPET WILL ‘SOBE’ every moment of EURO 2016

    Opet, The Companion Of The National Team, Will Broadcast Live From France With ‘Sobe

    DETAILED INFORMATION
  • OPET, the “Official Road Companion of the National Team”, is now on the Screen

    The 2nd commercial film by OPET featuring Arda Turan, the national footballer, premiered on the 29th of May

    DETAILED INFORMATION
  • “Good Practice” Award to OPET “Traffic Detectives Project”

    TİSK corporate social responsibility awards have been delivered

    DETAILED INFORMATION
  • OPET runs to its 2016 targets

    OPET, the young and innovative brand of the fuel sector, continues to grow,..

    DETAILED INFORMATION
  • Opet, Focused On Its 2016’s Targets

    OPET young and innovative brand in the fuel sector

    DETAILED INFORMATION
  • OPET commercials featuring Arda Turan now meet Turkey

    "A Day in Barcelona” the commercial film featuring Arda Turan, the pride of Turkish Football...

    DETAILED INFORMATION
  • Opet's Clean Toilet Campaign Left Behind Its 15th Year

    OPET reminds the importance of hygiene with an advertisement film on World Toilet Day

    DETAILED INFORMATION
  • Arda Turan , Turkish National Footballer, appears on OPET Commercials

    Cooperating with the best performers in every field...

    DETAILED INFORMATION
  • The results of “Voice of the Customer in Turkey” Research were announced

    Turkey said "OPET"...

    DETAILED INFORMATION
  • The superbrands of Turkey have been awarded.

    Once again, Opet is the Superbrand of "Turkey.”Superbrand" which is an independent authority for brand management and marketing...

    DETAILED INFORMATION
  • "Festival cleaning" in all Opets in Turkey

    The sector leader in customer satisfaction, Opet prepares for the vacation and festival density on the roads...

    DETAILED INFORMATION
  • 1005th station of Opet

    Aslan Kardeşler Petrol is the 1005th station of Opet in Turkey and 54th in the city of Antalya...

    DETAILED INFORMATION